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Good for Business?
For companies in the 21st century, tackling carbon exposure is more than good environmental stewardship, it could also protect a company's share price and create a long term competitive advantage." Mc Kinsey, 2004

Public demand
Public demand and opinion is changing. For example, 40% of eggs bought in the UK are now free-range, despite being more expensive. Companies who have recently operated in ethical brand spaces have watched profits soar. While also demonstrating, that what's good for the shareholder has synergy with environmental objectives.

Investor interest
Both Investors and analysts realise that carbon emissions represent a real business cost. They look at carbon assets and liabilities as they would any other item on a company's balance sheet.

If investors feel a company is not strategically managing its climate change impacts, that will be reflected in the share price. Companies are being screened against environmental and social criteria, and indices such as FTSE4good are becoming significant influencers.

Legislative drive
With the world's legislators signed up to deliver a 60% reduction in emissions over the next 30-50 years, the pressure on companies to comply can only increase. Even 'indirect' legislation from Local Planning Authorities will put pressure on businesses for energy efficient and renewable energy. Fairtrade with environmental objectives. Green & Blacks Fairtrade chocolate, for example, is the UK's fastest-growing confectionery brand, with 70% growth in 2004

Supply chain imperatives
'Greening the supply chain' has passed into the corporate dictionary which carries important implications for suppliers.

Even service-based companies with a small direct environmental footprint can be making high impacts on climate change.

A bank's choice of choice of paper suppliers, could have a damaging effect on their reputation. And as it's now common for procurement departments to interrogate the environmental credentials of their suppliers, which can seriously impact on gaining and retaining business.

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